Competition is good. Regardless of the type of business, competition is a healthy expression of business activity. Hypnotherapy is no exception. There is every possibility that in any location, a competent and experienced therapist is available. Competition is vital. Nothing can be taken for granted. Clients must be won by excellent service, the feedback from excellent results and a consistently excellent reputation won over time. Every every client is important. A good reputation is difficult to achieve and easy to concede. Competition compels a business to explore every avenue and every option to improve. Competition keeps us on our toes and should be welcomed.